Emotional Design

In the earlier part one, the writer talk about two Japanese research doing their research on different layout of controls for ATM. And these are related on suggest the role of aesthetics in product design mean attractive things make people feel good, which in turn makes them think more creatively. As a example here, nowadays, world of computer – controlled products. In our body concept an effective system also control the muscle of body and trough chemical neurotransmitters, changes how the brain functions. In the point  about three level of processing, the writer talk about how unique the human being compared to the animal, in his study before, he recognize that are three different level of brain : the one that automatic prewired layer, called the visceral level, then the part that contain the brain processes  known as behavior level, and lastly the contemplative part of the brain or the reflective level. The writer also mention about good brainstorming and unusual creative thinking required  the relaxed stated included by positive affect.

In the next chapter, the writer is talk about the multiple faces of emotion and design. In the next chapter, the writer is talk about the multiple faces of emotion and design. The desing requirements for each level differ widely, The visceral design is about the initial impact of product, about its appearance, touch and feel. The behavior level is about use, about the experience with the product. Meanwhile, the reflective level is the highest level of feeling, emotional and cognition reside and the most vulnerable to variability through culture, experience, education and individual differences. Today the behavior design of many game revolves around powerful graphic and fast reflexes. But the reflective design of today’s game project a product image that is consistent with the sleek powerful appearance. The writer also mention about how importance photography to the people as a emotional lives. In other to get the meaning of the multiple faces of emotion, the writer remind us on how memories can reflect our life experience. The writer also explain , in the world of products, a brand is an identifying mark, the symbol that represents a company and its products. Brand are all about emotions and emotions are all about judgment. So brand are signifiers of our emotional responses which is why they are so important in the world of commerce.

In this chapter, writer talk about meaning of three level of design. The visceral design is what nature does. As a result, we are exquisitely tuned to receive powerful emotional signals from the environment that get interpreted automatically of the visceral level. Meanwhile the behavioral design is all about use appearance doesn’t matter. Performance does. This is the aspect of design that practitioners in the usability community focus upon. The principles of good behavioral design are well known often told. A good designer worry a lot about physical feel of their product. Physical object have weight, texture and surface. The many designs fail is because designer are often self. Then the writer mention about reflective design covers a lot of territory. Its is all bout message about culture and about the meaning of a product or its use.

For the next chapter, the writer deeply mean designing object is for fun and pleasure. The technology should bring more to our lives than the improved performance of task it should add richness and enjoyment. A good way to bring fun and enjoyment to our life is to trust in the skill of artists. Fortunately are many around. The writer also give an opinion on music. Music play a special role in pur emotional lives. The responses to rhythm and rhyme, melody and tune are so basic. For game. Nowadays  the video game were once thought of as a mindless sport for teenager boys. No more. They are now played all around the world, said the writer.

In This chapter, the writer mention about five primary social cues that people use to intersocial-bility with the person pr device which is interacting with physical, psychological, language, social dynamics and social roles. Writer also talk about computer usage and advantages for today life and also writer mention about connecting with other via email, instant messaging, text messaging and voicemail, no matter where we are. Writer make a decision say that much of modern technology is really the technology of trust and emotional bonds.

                An emotional machines is about intended to extist by itself, without a caretaker always guiding it continually has to decide which of many possible activities to do. Writer also mention about emotional of robots which is hand over the people daily chores. But today, robot are not yet a household objects they show up in science fairs and factory floor and the other specialized events. Writer say that the way humans show facial expression is by automatic innervation of the large number of muscles involved in controlling the face and body.

Since we are in a new area, the future of robots or maybe we can call it machines, are already smart and they are getting smarter. They are developing motor skills and soon they will have affect and emotion. The positive impact will be enormous. The negative consequences will also be significant. This is how it is with all technology, it is a two edged sword always combining potential benefits with potential deficits.