Thank you Haris for your opinion. Just know you say that,
you make an example on if we buy a shirts and we look at that shirts beauty or
not. So ,thank you for supporting us. Because, in the moment you look at the
shirts, you are thinking. So you use your brains. Thank you so much.
For me, brains is more better that beauty because brain is
give knowledge and knowing a way the world is more importance that looks. Why
brains is better that beauty? Brains can give you many things to do in this
life, for this world, for our country and for our society. So, With beauty for
me beauty is a added quality while brains is enlighten your life with brains.
And again, brains also a god gifted things and u can do more
things with your brains and not just beauty which is just a special things maybe
in everybody of us. But brains give you more things to do.
I would like to conclude my speech. You cannot become a
doctor, or a PHD holder like Dr.Tan. that have a title ‘DR.’, you cannot be a
designer, you cannot be a animator if you just using beauty, with brains you
can do a lot of things. So I will conclude that brains will win this debate.
First of all, I want to tell about the meaning of emotivism, Emotivism
is the theory that all “should” statements are simply the assertions of
preferences or emotions Emotivism also a particular view of moral language,
grounded in the philosophy of Logical Positivism. Since moral judgement are
exclamations they can’t be true or false. We can reason that moral issues if we
assume a system of norms.
The chosen TV advertisement for
this aesthetic is ‘Filial Piety Father
and Son’.
There is a few criterion has been set based on Emotivism, that I
can explain here. Upon viewing this TV advertisement, audience able to
experience value of love that is so strong to their parents, every time their
see this advertisement. Inside this TV advertisement, there are many scene that
really touch our feeling that make us experience how enormity value of love to
our parent who produce us to this world and care us since birth.
Beside that, from this advertisement,
audience could reminisce beautiful moment nostalgia with their parents when
they small, every time they see flashback part that exist in this
advertisement. Such as which found inside this advertisement, a mother hurry
carrying her kid to hospital when found that her kid had fever. However until
in hospital, the mother show patience when forced to wait for turn to be
examined.
Next is, based on
Emotivism. Audience should begin to forming value and attitude that is good to
their children, which is attitude with feelings loving parents deeply, reach
our parent’s life until the end. Love our parents actually necessary we plant
since from we small. Love on parents should thicken in ourselves,their merit
that unlimited necessary to we value.
Lastly, for my criterion upon
viewing this TV advertisement, audience really driven and touched on message
delivered through this advertisement. When witnessing this advertisement from
the beginning until end of this advertisement. ‘How one generation loves, the next generation learns’. message that so deep, and cause audience
thinking on it reach anytime.
Now, when we talk about factors that make for a better television
commercial, the objective of a television commercial is to communicate a
message about your product, services or to the potential consumer in the space
of a less than a minute in most cases. However, one of the difficulties with
this form of promotion is that, because it is being aired between programmed
segments, when the viewer is inclined to take a bathroom or refreshment break,
there is very little time during which the viewer might be actually seeing the
onscreen visual message. However, the communication process for television
commercials can be improved to take account of this problem. Correlative with
video that I study. Advertisement like this suitable in play during 'prime
time',at that moment, all members of the family gathered with. So message that
attempted to be sent through this advertisement, can be witnessed with by them.
One of the best ways to make an effective television commercial is to
include the message in three formats. Visually, the message can portray the
image that you want associated with your product. For example, if you want your
product to become synonymous with leisure, a peaceful family scene by or on a
river might produce the desired effect. The second message vehicle can be
achieved through a musical connection. Thirdly, the message can be delivered in
the format of written or spoken words. The advantage of music and spoken word
are twofold. Firstly, these will be heard by the viewer, even if they are not
paying attention to what is happening on the screen, for instance, having moved
to an adjoining room like the kitchen, which will entice them to return to
watch the advert. Therefore, combining music and words will help to implant the
message within the consumer's subconscious memory and will serve to help them
associate the product with a pleasant experience when they see it in the shops.
The ending massage of this advertisement ‘How
one generation loves, the next generation learns’. I think it would be better if they do a
spoken word on it, as duration beginning for the advertisement longish, and
audience wondering on what that wish to be said through the advertisement. I
believe by using technique 'spoken word' audience that do not stay in front of television
also can hear and know what has happened through the moment of this
advertisement shown.
A second way to improve a television commercial is to include humour
within the message content. Making people laugh and smile will always be
remembered and thus associated with the product. From the firm’s viewpoint,
this resulted in a consumer attachment to this product that remains strong
today. But it depends on situation, If you wanna make such a touching
advertisement like the advertisement that we people study, I believe its make
me and all of us remember the moment of this advertisement for a long time, so
for me, this is how to make a better advertisement.
So, for my conclusion is, television commercials have to deliver the
product message to the viewer or listener. They also have to engage the
potential consumer in the attractive qualities of the product or service. They
will only achieve these goals if they contain the right balance and mix of the
marketing methods explained above.
In the earlier part one, the writer
talk about two Japanese research doing their research on different layout of
controls for ATM. And these are related on suggest the role of aesthetics in
product design mean attractive things make people feel good, which in turn
makes them think more creatively. As a example here, nowadays, world of
computer – controlled products. In our body concept an effective system also
control the muscle of body and trough chemical neurotransmitters, changes how
the brain functions. In the point about
three level of processing, the writer talk about how unique the human being
compared to the animal, in his study before, he recognize that are three
different level of brain : the one that automatic prewired layer, called the
visceral level, then the part that contain the brain processes known as behavior level, and lastly the
contemplative part of the brain or the reflective level. The writer also
mention about good brainstorming and unusual creative thinking required the relaxed stated included by positive
affect.
In the next chapter, the writer is
talk about the multiple faces of emotion and design. In the next chapter, the
writer is talk about the multiple faces of emotion and design. The desing
requirements for each level differ widely, The visceral design is about the
initial impact of product, about its appearance, touch and feel. The behavior
level is about use, about the experience with the product. Meanwhile, the
reflective level is the highest level of feeling, emotional and cognition
reside and the most vulnerable to variability through culture, experience,
education and individual differences. Today the behavior design of many game
revolves around powerful graphic and fast reflexes. But the reflective design
of today’s game project a product image that is consistent with the sleek
powerful appearance. The writer also mention about how importance photography
to the people as a emotional lives. In other to get the meaning of the multiple
faces of emotion, the writer remind us on how memories can reflect our life
experience. The writer also explain , in the world of products, a brand is an
identifying mark, the symbol that represents a company and its products. Brand
are all about emotions and emotions are all about judgment. So brand are
signifiers of our emotional responses which is why they are so important in the
world of commerce.
In this chapter, writer talk about
meaning of three level of design. The visceral design is what nature does. As a
result, we are exquisitely tuned to receive powerful emotional signals from the
environment that get interpreted automatically of the visceral level. Meanwhile
the behavioral design is all about use appearance doesn’t matter. Performance
does. This is the aspect of design that practitioners in the usability
community focus upon. The principles of good behavioral design are well known
often told. A good designer worry a lot about physical feel of their product.
Physical object have weight, texture and surface. The many designs fail is
because designer are often self. Then the writer mention about reflective
design covers a lot of territory. Its is all bout message about culture and
about the meaning of a product or its use.
For the next chapter, the writer
deeply mean designing object is for fun and pleasure. The technology should
bring more to our lives than the improved performance of task it should add
richness and enjoyment. A good way to bring fun and enjoyment to our life is to
trust in the skill of artists. Fortunately are many around. The writer also
give an opinion on music. Music play a special role in pur emotional lives. The
responses to rhythm and rhyme, melody and tune are so basic. For game.
Nowadays the video game were once
thought of as a mindless sport for teenager boys. No more. They are now played
all around the world, said the writer.
In This chapter, the writer mention
about five primary social cues that people use to intersocial-bility with the
person pr device which is interacting with physical, psychological, language,
social dynamics and social roles. Writer also talk about computer usage and
advantages for today life and also writer mention about connecting with other
via email, instant messaging, text messaging and voicemail, no matter where we
are. Writer make a decision say that much of modern technology is really the
technology of trust and emotional bonds.
An
emotional machines is about intended to extist by itself, without a caretaker
always guiding it continually has to decide which of many possible activities
to do. Writer also mention about emotional of robots which is hand over the
people daily chores. But today, robot are not yet a household objects they show
up in science fairs and factory floor and the other specialized events. Writer
say that the way humans show facial expression is by automatic innervation of
the large number of muscles involved in controlling the face and body.
Since we are in a new area, the
future of robots or maybe we can call it machines, are already smart and they
are getting smarter. They are developing motor skills and soon they will have
affect and emotion. The positive impact will be enormous. The negative
consequences will also be significant. This is how it is with all technology,
it is a two edged sword always combining potential benefits with potential
deficits.
Based on the letter given, the
writer shared his findings of his researches about beauty and art. Its is
closely related to charm and dignity. He concluded that beauty is part of our
happiness and our being. The word beautiful itself is a value that need to be
felt and exercised. By the same token,
the writer shared that it is the most difficult part of his task in an
investigation. Beautiful is a very subjective matter which is often connected
to feelings and principles. Besides, the value is basically as part of kant’s
system. The visibility of beauty is abstract and undefined. The expert analyzed
through the torture of art. In conclusion, the description is mysterious and
there is a missing part of vital elements.
In second letter, the writer explained about a very high and
impressive theme. The combination of higher interest and philosophical inquiry
will lead to the perfection of arts. The human’s age cannot be directly
connected to art. We learnt through history and course of events in our lives.
There are some qualities that need considered as our age increased by numbers.
It is the most concern matter to every human being. However, it is questionable
issue that need to be determined by rational mind and calm judgment. In case of
trial and decisions, there must be a rational spirit that can help to overcome
them. Seeing this as a great political process, human such not consider
individually but as a whole part of our lives. Age particularly related to beauty and it depends on our way
of handling it. Political legislation disrupt the principles which affects the proof of this
matter.
By
referring to the third latter, the writer stressed on the disability of human
being to act for himself an independent intelligence. Besides the responsibility
and help of the nature had helped human in their lives. Human’s intelligence is
not enough and it is closely influenced by the powerful impulse and passion of
love. Natural condition is established originally to forces and not to laws. It
found much contradicts to the moral nature of man. Law can make people to go
against it. There is less moral quality and natural condition. The
reconciliation of physical moral society need to be considered. However, there
is a missing quality found in the natural character of man. It should be
balanced without preventing the proper development of the moral character in
the sense that from the inner being a man.
The
passages in the piece of literature is mainly about moral principles and its
consequences. The moral law is basically related to real power and free will.
It is a quality that can be nurtured and developed along the growth of the
human being. Education is crucial in which the moral value can be only
maintained with the sacrifice of the nature the imperfection of the political
administration. The appearance of the unseen world of morals should be
considered and must not be depopulated. The stated is an organization which
varies through its being. The subjective humanity and the objective existence
should be in the same degree. Conflicts with the objective may sometime
contradicts the character of the people. The opposition of man can be seen in
two fold manner. Man should role in molding human’s character. Finally the
moral unity is a result of the moral structure of a society. It can be a good
benchmark of the state of freedom.
In the
following letter, the writer emphasized on the natural state and its
foundation. Man is judged according to his actions. The extinction of the
nature state contain its justification. The society cab be destroyed if there
is no moral and natural state of a human being. Seeing this matter in a
different perspective, human should understand their relationship with the
nature to avoid corruption to the maximum. We should not deny nature as it seen
to be blossomed in a society. The earthly people should stop sociable
characters that may produce contagions and destroyed generations. Without
realizing that the word slowly lost its value, human beings should find a
shetter to protect themselves from such attitudes. Culture should be developed
with the seeds of its necessities and noblest aspirations. As the time passed,
we should not focus on the unnatural and mere nature. As an illustration,
superstition and moral unbelief should be avoided as the evils bound in it.
